Align Sales and Marketing
Build a Lead Pipeline
Activate Your Community
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Raise Your Brand Value
Let's build a marketing department that meaningfully improves your bottom line.
Could your marketing efforts benefit from a leader who knows how to spark results like these:
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For Experience Columbus (Columbus, Ohio): Led B2B-convention marketing efforts for the DMO and implemented values-based messaging that resonated so deeply with prospects that they tattooed our tagline on themselves and recorded emotional testimonial videos, on the spot, at a tradeshow activation. They spent 5-10x more time with sales reps in the booth, opened and clicked follow-up emails at rates of 48% and 10%, and ultimately smashed attendance expectations for the conference in Columbus.
For ECDI (Columbus, Ohio): Built a marketing department and led the brand transformation that propelled the nonprofit lender from a high-performing but little-known local organization to the #1 SBA microlender in the U.S., with a burst in revenue growth of 314%.
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For Logicalis U.S. (Seattle, WA): Generated leads with daring door opener campaigns as part of an account-based strategy that pumped $4 million into the sales pipeline. This Johnny Logic action figure, created as a sales door opener, was so wildly popular with the IT Director target audience that, 10 years later, he can still be found in the wild. (This photo was recently downloaded from eBay. What??)
For Experience Columbus (Columbus, Ohio): Highlighted Columbus’ bright, optimistic vibe with a joyful brand campaign – and then mobilized partners throughout the city to help us brand the skyline with it during a high-stakes B2B event. The event was the #1 trending topic online in the Columbus metro for three days, and it generated a projected $500 million (i.e., half a billion) in future convention leads. (Talk about a winning impression!) This was just one extraordinary piece of a two-year-long engagement with an influential organization.
Some would say an industry veteran of 20+ years is “seasoned.” But with results this red-hot, you could even say “spicy!” If your brand, your plan, and your marketing ROI needs a spark, what are you waiting for? Set up a 15-minute call and let’s see if I can help you achieve similar results.
What's a Fractional CMO?
Here's how
I spark results
for you:
Delivering sage-level strategy and killer results - for an investment that's easy to justify
As a strategic marketing leader, I am part of your leadership team. I serve as your most senior marketing executive, who is fully responsible and accountable to deliver your desired marketing outcomes – all while saving you from bearing the full cost of a senior executive.
You'll see progress, based on a plan and budget I'll develop to deliver the results you need, including regular KPI reporting so you can be sure the right progress is happening.
This is what I’ve done for other companies and organizations:
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Pumped millions of dollars into sales pipelines
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Created positive collaboration processes with sales leadership to generate and convert leads
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Developed attention-grabbing programs that helped impress funders while raising the orgs' profiles within their communities
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Demonstrated meaningful impact and outcomes to funders and stakeholders
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Hired and led positive, innovative, results-oriented teams
Could similar results benefit your organization?
Even though ECDI had been doing impactful work for 15 years, the organization was relatively unknown. The marketing team, department, systems, and strategy Amee built helped evolve ECDI’s image from small, local nonprofit to #1 SBA microlender in the country. ECDI’s engagement and content programs are now regarded as best in our industry. Within days of launching the rebranded website, the lending team had more leads than they could process. Amee’s marketing leadership was transformational to ECDI.
Douglas Craven, VP of Strategic Partnerships, ECDI
Let's work together!
Do you have a marketing plan?
A surprising number of companies are operating without one. Here's your opportunity to push yourself ahead of the pack. Enlist an experienced leader to make sure you accomplish this important item on your to-do list. Book a Marketing Strategy session now, so you can see real results this year.
Is this right for your org?
Do I have
the expertise
to serve you?
Does this describe your company or org?
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Your "product" is no ordinary widget. It's complex, intangible or both.
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Your organization has to demonstrate results to stakeholders (including funders, community, members, partners and/or other).
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Your results aren't sales alone. You need to show innovation, thought leadership, shared values, "vibe," or any less-tangible KPI (or all, please!) – to open doors for your development team and raise your standing in your community.
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Your funders have many ways they could spend their marketing or impact dollars, so you need to stand out as the best investment.
Or you're a...
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Place-based, community, or economic development org
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Membership-based org or company
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Channel partner
If yes to any, we should talk.
Am I a fit for you?
Will you
benefit from
my services?
Do any of these statements describe you?
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You are a CEO and the marketing strategy is still on your shoulders.
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Your business has grown to a point through sales or development efforts – and you need a catalyst for further growth.
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Not having an in-depth marketing strategy has become a pain point.
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Your marketing team is great with daily requests (flyers, graphics, branded pens), but does not have a plan in place to grow your business.
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You have a robust sales team – but your marketing capabilities aren't robust.
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Sales and marketing are not in lockstep – or neither have a strong strategy.
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You don’t have your customer journey mapped out.
If yes, we should talk.
What can I do for you?
What does
CMO-as-a-Service
do for you?
Could you use pro help with big objectives like these?
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Develop an all-cylinders marketing strategy
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Create systems for your team to follow
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Align your branding with your desired positioning
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Map out your customer journey
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Assure your messaging is meaningful to your target market
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Assure your marketing strategy is flawlessly executed
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Manage KPIs so you understand what marketing is doing for you
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Identify ways marketing efforts can generate more revenue streams
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Build community or rally your community around your brand
If yes, we should talk.
Fractional CMO process
How do we
work together?
What's your process (and how long does it take)?
STEP 1: INITIAL CALL – 20-minutes, phone or video. Learn if I can help you and walk away with a few high-level, strategic recommendations.
STEP 2: PROPOSAL – If we're a good fit, you'll receive my proposal within 1-2 business days. I'll be available for questions so we can confidently move forward.
STEP 3: HALF-DAY WORKSHOP – Schedule as soon as 1 business week from finalized proposal (depending on your availability), with prep via email.
STEP 4: GO-FORWARD PLAN – Within 1 business week from the workshop, you'll receive a marketing plan with next steps and multiple options for my ongoing involvement to help you execute the plan.
Let's see if I can help you:
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